Turning lugers into winners
Luge Association turns corner by landing big sponsorship

April 7, 2009 | By KRISTA SYLVESTER, METRO CALGARY



ROBIN KUNISKi/for Metro Calgary

Meaghan Simister, 22, and Jeff Christie, 26, perform some luge launch moves on the ice of the Bowness Sportsplex as Canada’s top luge athletes celebrate a five-year sponsorship deal.

The Canadian Luge Association has 1,002,014 reasons to smile today and is now looking for just one more — a gold medal at the 2010 Vancouver Olympics.

In response to a national “for sale” campaign for corporate funding, Fast Track Capital Inc. announced a five-year commitment yesterday of $1,002,014, becoming the association’s first ever title sponsor.

“This is really incredible and means so much for us, not just for the upcoming Olympics but for the future beyond that,” 22-year-old Canadian luge team member Meaghan Simister said of the announcement.

Simister and her luge team are excited about the commitment of just over $200,000 per year because it will go towards coaching, training, travel, new technology and research.

“There are so many up-and-coming luge athletes that will benefit greatly by this,” Simister added.

Her teammate, 21-year-old Alex Gough, said the funding comes at a much-needed time.

“Our teams of senior and junior athletes have been finding ways to achieve excellence in our sport under tight financial constraints over the last two decades,” Gough said.

Darren Weeks, founder of Fast Track Capital Inc., said his company is proud to be able to extend their financial commitment to the luge association.

“It is our hope this contribution will help put Canada’s elite luge athletes on top of the podium,” Weeks said.

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